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eBay unveils debut UK sport sponsorship

Online auction and shopping site eBay is making its first push into sports sponsorship in the UK...). The team will carry eBay branding on its vehicles. The deal was negotiated by sports agency Generate. The move comes as eBay looks to promote its motoring section. It will activate the partnership through experiential, PR and social media. Andrew Hooks, head of eBay Motors in Europe, said: 'The BTCC is a great fit ...

Driving conversions through strategic email marketing

marketers of BSkyB, eBay, easyJet and Ticketmaster into boosting email conversions.

Sports marketing firm puts Nascar sponsorship up for sale on eBay

Nascar Sprint Cup Series racing car, by putting the package up for auction on eBay....The sale, which is not yet listed on eBay, will be an interesting opportunity for other Nascar sponsors ... ' champion racer translates into more airtime for the sponsor, and we thought eBay was the perfect partner ...

Media News brief: eBay to sponsor Sky One celebrity golf

eBay is to sponsor Sky One celebrity golf show All*Star Cup. The programme will feature stars from

Beckham and Shearer shirts part of online auction for Special Olympics

The auction , coordinated by Premiere Sponsorship Marketing, is being held on eBay ahead of the national Summer Games, to be held in Glasgow this July. Other items available include shirts signed by players from players from Manchester United, Real Madrid, Tottenham Hotspur, Manchester City ...

Radio Aid raises £3m despite overbidding on dinner date

website eBay.

MSNBC.com launches classified advertising section

Classifieds, an online trading post, with Ebay and Expedia already signed up as partners....The Classifieds page is split into five categories: real estate, cars, personals, travel and merchandise. Expedia and Ebay sponsor the last category. Other partners include Careerbuilder, Homegain, Match ... creates a new revenue channel for MSNBC.com. The launch comes as Ebay announced it is looking to break ...

NEW MEDIA BRIEFS: Fullsix has launched vampirenightly.com

Fullsix has launched vampirenightly.com, a Hallowe'en portal, to benefit the National Blood Service. The site, targeted at 18- to 35-year-olds, urges visitors to become regular blood donors. Sponsors and partners include AOL, Virgin Radio, MTV, Tower Records and eBay. ...

Great name for a brand - The Lowbrow Lowdown

. Now, thanks to the rise of firms with amorphous titles like Lycos and eBay, companies are bombarding ...

Briefs

. Teamtalk, the football web site, has joined forces with online trading firm eBay to enable football fans ... .teamtalk.com) and eBay (www.eBay.co.uk) sites to bid for items on the eBay site. Examples of lots up for auction ...

 

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