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MPG Media Contacts picks up £1m PayPal media task

PayPal, the online payment service owned by eBay, has appointed MPG Media Contacts to handle its £1

TUI UK & Ireland hands Fiona Jennings top comms role

has also worked in-house as head of PR at eBay UK and has been involved in high profile comms ...

Online retailer eBay on hunt for employee comms agency

Online retailer eBay is on the hunt for an agency to engage with its employees across its UK...will be in vain. The brief tasks the chosen agency with working across eBay s biggest markets - the UK, Germany and Switzerland - and aligning the comms of eight different businesses, including the Turkish eBay ... after the arrival of Paul Newman as eBay s vice-president of comms in June 2011. The brand has worked ...

Weber Shandwick brings in Shine Communications' Mark Pinsent

of social media.During his time at Shine Communications he worked for clients including VW, Evian, eBay ...

Groupon buys data start-up Adku to boost personalisation

Details of the sale remain undisclosed but reports from TechCrunch have valued the acquisition at $10m. Adku already works with major ecommerce sites Amazon and eBay. It was founded a year and a half ago in San Francisco by three former Google engineers. Ajit Varma, co-founder and chief ...

eBay moves to offer automated product recommendations

EBay has acquired recommendations start-up Hunch for a reported sum of $80m (£51m)...., said: "We expect Hunch's technologies to benefit eBay shoppers as they browse and buy, and to bring sellers on eBay new ways to connect the right products with the right customers." EBay did not disclose the value of the deal, but TechCrunch reports it as $80m . The acquisition comes one month after eBay ...

No room in the UK: can new retailers succeed on the high street?

the off.' Clicks from bricks The success of pure online retailers, such as ASOS, eBay and Amazon, should not be a deterrent to those looking to open a bricks-and-mortar store, however, according to eBay. A spokeswoman for the auction site insists that 'it is not eBay versus the high street ...

EBay hands DDB Tribal and Carat £22m European accounts

EBay has appointed Germany's DDB Tribal and Carat to handle its advertising and media accounts...on eBay's 22m European account, with its remit extending across the UK, France and Italy. Carat, which has been working with eBay in the UK since 2008, is the first agency to be appointed to handle its ... Schirmeister, vice-president of marketing, operations and advertising for Europe at eBay, said: "For some time ...

EBay and BBH part company after marketing changes

Bartle Bogle Hegarty (BBH) has parted ways with eBay and its £22m pan-European advertising account...final pitch against Fallon and French agency, Legg. The review was called following eBay's decision ... for the auction site includes the current eBay Fashion Outlet work which is running in the UK as well as on TV in France. EBay was unavailable for comment. ...

EBay's Marks quits top marketing role

Alex Marks, eBay's head of international business marketing, is leaving the company to set up a...Marks joined eBay Advertising International in April 2009. His new company, Fresh and Frank Consulting, will focus on helping brands make money through digital channels. At eBay, Marks ... on the auction site. Before moving to eBay, Marks was at Microsoft Advertising in the role of head of UK trade ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.