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Marketers face challenge of predicting Go Go Hamsters and other hit toys at Christmas

24 Nov 2009 | by Suzy Bashford

their purchase price on eBay. Nevertheless, the science behind Christmas retailing has become so precise ...

eBay 'come to think of it' by Goodby, Silverstein & Partners

04 Nov 2009

In an effort to reinvent the online flea market, eBay, Goodby, Silverstein & Partners has come up...The work is supported by magazine executions, digital vignettes and three rich media executions focusing on eBay s core categories, including clothes, home garden and tech products. Video 1: snowboard Video 2: thought Video 3: vest Video 4: little black dress Video 4: camera Video 5 ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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