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Sector Analysis: Mobile

30 May 2012 | by Mike Fletcher

with mobile they will loose out to pureplays such as Amazon and eBay." Latitude chief executive Alex Hoye ...

EBay Fashion sponsors Marie Claire app

29 May 2012 | by Nick Batten

IPC monthly magazine Marie Claire has secured eBay Fashion as the sponsor of its newly launched..., in an easy-to-navigate environment. As part of eBay Fashion's three-month sponsorship, the online retailer ... to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ... -for-mobile environment. "For eBay Fashion, the app delivers the ideal audience, who, within a matter of clicks, can ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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