to remove filtersYahoo appoints internal candidate Spilman as chief marketing officer
21 May 2012 | by Sarah Shearman
. The company has also confirmed that Sam Shrauger, a former executive at Ebay's PayPal, who was hired last ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
ebay 12,662 18% -9 65 Honda 12,647 -11% 20 66 Zara ...
Nectar introduces Gift Horse brand character to promote online discounts
08 May 2012 | by Sarah Shearman
A TV ad created by G2 Joshua introduces the brand character, which is a cuddly toy horse. It directs internet shoppers to Nectar's eShop, where they can use Nectar points to get discounts from over 500 brands including Debenhams, easyJet and eBay. It tells the viewer "not to look a gift horse ...
Revolution: Social Media - ROI: Like it or lump it
04 May 2012 | by Kim Benjamin
Jamthe, social media strategist, eBay RETURN ON INFLUENCE AUTHOR: 'SOCIAL CAN DELIVER BETTER ROI ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
