Sector Analysis: Mobile
30 May 2012 | by Mike Fletcher
with mobile they will loose out to pureplays such as Amazon and eBay." Latitude chief executive Alex Hoye ...
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Groupon readies to recruit agency for UK brief
01 Jun 2012 | by Sara Luker
mobile payments system to take on eBay s PayPal and startup Square, partly owned by Visa. In April ...
EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
IPC monthly magazine Marie Claire has secured eBay Fashion as the sponsor of its newly launched..., in an easy-to-navigate environment. As part of eBay Fashion's three-month sponsorship, the online retailer ... to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ... -for-mobile environment. "For eBay Fashion, the app delivers the ideal audience, who, within a matter of clicks, can ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
ebay 12,662 18% -9 65 Honda 12,647 -11% 20 66 Zara ...
Yahoo appoints internal candidate Spilman as chief marketing officer
21 May 2012 | by Sarah Shearman
. The company has also confirmed that Sam Shrauger, a former executive at Ebay's PayPal, who was hired last ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
will leverage their services and make the device irrelevant, as Google, eBay, Amazon and Facebook are doing ...
Nectar introduces Gift Horse brand character to promote online discounts
08 May 2012 | by Sarah Shearman
A TV ad created by G2 Joshua introduces the brand character, which is a cuddly toy horse. It directs internet shoppers to Nectar's eShop, where they can use Nectar points to get discounts from over 500 brands including Debenhams, easyJet and eBay. It tells the viewer "not to look a gift horse ...
Revolution: Social Media - ROI: Like it or lump it
04 May 2012 | by Kim Benjamin
Jamthe, social media strategist, eBay RETURN ON INFLUENCE AUTHOR: 'SOCIAL CAN DELIVER BETTER ROI ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
