Personal View...On Permission-Based Marketing
05 Dec 2002 | by MediaWeek
. Advertisers such as Procter Gamble, BA, Orange, EBay, AA and Opodo are just some of the 10,000 companies who ...
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CAMPAIGNS: Money raised for Tommy's by art blocks - Charity PR
13 Dec 2002 | by MAJA PAWINSKA
gallery in Finsbury Square. The majority of the blocks were auctioned online on eBay.co.uk. The climax ... the key messages about the charity's activity, as well as the eBay web address. Results Tommy ...
First Direct brings badly behaved robots to homepages
01 Nov 2002
MSN UK and Yahoo! UK Ireland, Friends Reunited and the auction website eBay UK. A range of formats ...
Clickmango's Rowland resurfaces as communications chief at uDate
14 Oct 2002 | by Joe Gill,
that online exchanges like uDate and ebay.com are winning formulae in this new internet era." President ...
MARKETING MIX: Book of the week
03 Oct 2002
The Perfect Store - Inside eBay, by Adam Cohen (Little Brown and Company, £16.67)....Is eBay the perfect store? I think not. Perhaps the perfect car-boot sale? Cohen's book traces ... Cohen has made good use of his exclusive access to the eBay archives. Unfortunately that's where the story ends and the lip service begins, because, far from really examining the 'why' surrounding the eBay ...
AOL Time Warner faces class action lawsuit from shareholders
09 Aug 2002 | by Staff,
, and there are also questions over ads sold on behalf of eBay. AOL Time Warner is now being investigated by the US ...
EDITORIAL: The industry could suffer for AOL case
02 Aug 2002
; sold ads on behalf of eBay but booked them as AOL's own revenue; bartered ads for computer equipment ...
QXL.com picks Disney marketer as UK chief
25 Jul 2002 | by RAVI CHANDIRAMANI
as well as challenge runaway market leader eBay....football clubs. QXL continues to lag behind eBay, whose success has been achieved largely by word ... European sites over the first three months of this year, while eBay notched up sales of £63m during ...
The story of modern footwear
19 Jul 2002
of profitability and reputation. Ebay, the auction company, entered the Standard & Poor's 500 index, the list ... be that Ebay is already becoming a victim of its own success. As more and more people use the service ...
that kickstarted the success of auction website eBay should be a source of shame for PROs, says US commentator Paul
19 Jul 2002 | by PAUL HOLMES, editor of www.holmesreport.com
In June 1998, Newsday ran a story on auction website eBay. It was a touching tale, giving a human...would become eBay?' The only problem with the story - a problem that clearly did not concern eBay's PR machine - was that it was a lie. Adam Cohen's new book, The Perfect Store: Inside eBay, reveals the falsehood was initially perpetrated by eBay's first PR manager, Mary Lou Song. In the book ...
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