Ogilvy & Mather wins global DuPont advertising account
09 May 2003 | by Gordon MacMillan,
The agency finalists were asked to participate in a competitive online auction where the marketers bid on the DuPont business in a process that managed to bring a touch of eBay to Madison Avenue's elites. DuPont kicked off the review in January when it invited seven agencies to pitch for the account ...



