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Media Bitch

on eBay for the set. Bitch welcomes further examples of promotional media tat bringing in dosh. Grave ...

Brightspace Ebay auction ends with private deal

following its unusual step of putting advertising space up for auction on Ebay....Smith, head of sales at Brightspace, added: “We’re delighted, the Ebay auction was a fantastic one off ... the starting price for the piece of business at £1,000, although Ebay rules dictate that the reserve price had to remain undisclosed on the site by the seller. The company’s pitch on Ebay said: “Reaching 1.7 million 18 ...

Going, going, gone for Brightspace

space up for auction on Ebay....the starting price for the piece of business at £1,000, although Ebay rules say the reserve price has to remain undisclosed on the site by the seller. The company’s selling pitch on Ebay said: “Reaching 1.7 million 18 ... “subject to normal advertising regulations and approval procedures”. Ebay has increasingly been used ...

Brainwaves - Why advertisers should follow direct principles

, AOL, BT, Bupa, Cahoot, Churchill, COI, Dell, Direct Line, Easy Group, eBay, Esure, Expedia and First ...

The diary of Mark Etting - Hitting the ground running... next week

game of craps from eBay and the dice are missing. He might be winding me up but I’ve lost the plot ...

Reinventing the media wheel is part of the industry’s evolution

and eBay are cleverly exploiting in the early 2000s. eBay, in particular, has seen its consumer purchasing ...

Psychobabble or psychometrics?

. She said that when the agency was courting client eBay, it helped that the dotcom also used Myers ...

Are PVRs the Devil in disguise?

available through outlets such as eBay. This gadget can learn a viewer’s favourite programmes – you can bet ... ; service is still provided to existing subscribers and models can be found on eBay Killer application ...

Ebay launches major ad drive

Ebay, the phenomenally successful online auction service, has launched its first ever television...Sam Cadman, will run for six weeks with a series of 60 and 30-second spots. Simon Darling, eBay.co.uk’s marketing director, said: “The ads reflect the fun that people can have when they buy and sell on eBay. “Many people know eBay for amusing, unusual and hard-to-find items. We want to show the huge variety ...

Sector Healthcheck

, there are signs of a maturing industry – principally, as eBay has begun to make acquisitions to fill in its capability in Asian territories. This could be taken as a sign that organic growth is slowing and eBay now needs to make acquisitions. Or it could be an acknowledgement that eBay works as a global community ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.