04 Oct 2004
| by Sam Matthews,
LONDON - To mark its fifth anniversary, eBay is launching its first TV and radio campaign in the UK...: "You can buy almost anything you want on eBay. I bought these flippers for..."
The ad then cuts to a ...
..."
Cuts to a woman in a lingerie shop "...silky lingerie from our shop."
At the end of the ads, the eBay logo and new strapline, "Buy it. Sell it. Love it", appears.
Simon Darling, eBay's marketing director ...
20 Aug 2004
| by Jennifer Whitehead,
LONDON - EBay has hired DLKW Dialogue to develop an online project to appear towards the end...-up agency Lean Mean Fighting Machine.
The appointment comes after EBay named sister advertising agency ...
push in the UK.
EBay is staying tight-lipped about its marketing plans but has completely overhauled ...
Seventy Seven to handle its PR. Ebay does not have a retained digital agency.
The shake-up comes after ...
17 Aug 2004
| by Sam Matthews,
Classifieds, an online trading post, with Ebay and Expedia already signed up as partners....The Classifieds page is split into five categories: real estate, cars, personals, travel and merchandise. Expedia and Ebay sponsor the last category. Other partners include Careerbuilder, Homegain, Match ...
creates a new revenue channel for MSNBC.com.
The launch comes as Ebay announced it is looking to break ...