Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
BA, which already applies advanced procurement principles across many of its services - from catering to cleaning - is now doing the same with communications. Even more intriguing, it is employing techniques that feel more eBay than Whitehall. Two weeks ago, having taken credentials from each of its ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.