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Opinion: Perspective - Love 'em or loathe 'em, match-makers are crucial

16 Sep 2005 | by Claire Beale, claire.beale@haynet.com

that is unquestionable. Sometimes it doesn't always seem that way. EBay has just paid £2.2 billion for Skype ...

Media choice: Virgin Atlantic Star Wars sick bags

29 Jun 2005 | by Matthew Heath, Business development director, LIDA

Virgin has a reputation of never missing a gimmick, and this attention-grabber has been so successful that the eBay bidding wars started before the limited-edition bags were even released. Star Wars has an enormous following, ensuring that the tongue-in-cheek bags - four designs giving spoof ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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