Brand Barometer - EBay recovers from Watchdog mauling
05 Dec 2006 | by Media Week
Television ad campaign for online marketplace is on the up despite accusations of "fake goods" trading.
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Adwatch: eBay - 'Boxing'
06 Dec 2006 | by Nick Hastings, Founder, krow
The challenge for eBay's advertising is to do more for the brand than word of mouth. As fast as it kicks knick-knacks around the world, agreement spreads: if you want to buy and sell and do it easily, use eBay.
eBay rival hunts agency for UK consumer push
22 Nov 2006 | by Robyn Lewis
CQout, the UK-based company seeking to challenge auction powerhouse eBay, is to crank up PR by bringing in an agency for a major national consumer-lifestyle campaign.
Castro exits McDonald's for eBay role in Brussels
15 Nov 2006 | by Ian Hall
BRUSSELS: McDonald's Europe director of public affairs Paloma Castro has quit to join eBay.
EBay challenges online stores with Express retail site
02 Oct 2006 | by by Staff
LONDON - Internet auction giant eBay is to take on Amazon and other online stores with a new service in the UK called eBay Express, which will involve goods being sold at traditional fixed prices.
EBay poaches Red's Kanareck amid spending hike
28 Sep 2006
EBay has appointed its first head of UK consumer PR, the latest change in its PR strategy.
eBay carves up responsibilities as director quits
13 Sep 2006 | by Drew Barrand
eBay's senior director for customer insight and development, Simon Darling, has quit after four years with the online auctions giant.
EBay to be investigated by Information Commissioner
05 Sep 2006 | by by Daniel Farey-Jones
LONDON - The Information Commissioner's Office is to informally investigate internet auction website eBay's data practices after receiving a complaint from a privacy lobby group.
Google targets eBay customers with ads
01 Sep 2006 | by Larissa Bannister
Two of the world's most powerful internet giants, Google and eBay, have joined forces to deliver individually tailored ads to eBay customers.
Google and eBay join forces for advertising partnership
29 Aug 2006 | by by Sarah Woods
LONDON - Google and eBay have signed an advertising and 'click-to-call' phone deal, designed to benefit customers and advertisers.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
