Click 
to remove filters
eBay is planning to move its promotional spend into digital and other below-the-line channels from February, prompting the brand to split with its media planning and buying agency PHD.
LONDON - eBay is planning to move its promotional spend into digital and other below-the-line channels from February, prompting the brand to put its relationship with media agency PHD on hold.
PruHealth, the private medical insurer, has teamed up with eBay to offer policy-holders rewards for buying items from the sporting-goods category of the auction website. The deal is the first of its kind in the UK.
- What is the main marketing challenge you face?
LONDON - US auction website Ebay.com is reported to be preparing a takeover bid of smaller UK-based rival QXL Ricardo.
LONDON - Yahoo! and eBay are in talks to clamp down on the use of fake emails claiming to be from PayPal, which are used by fraudsters to harvest personal details to commit identity theft and financial fraud.
SAN FRANCISCO - EBay has admitted that its internet telephone service Skype has fallen well short of achieving financial targets, and has written down the value of its $2.6bn (£1.28bn) investment in the company by a third.
Creating work that challenges ad convention is the calling card of every agency. But since it pipped Mother to the eBay account earlier this year, everyone has been asking themselves what exactly the boys at Albion can offer that their Shoreditch compatriots can't.
Two former eBay staffers have hired Golin Harris to launch a video service that they hope will ‘breathe fresh life into eBay'.
eBay is launching a TV campaign featuring real-time footage of products being auctioned on its website. Any one of the millions of current eBay listings could appear in a series of 10-second TV ads.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
