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Marketing's Adwatch of the Year 2007

of the year (most notably eBay, Iceland and Sheilas Wheels) have achieved sensational standout on relatively ...

Top 10 ads with the highest recall in a single week in 2007

. 6= eBay DLKW/PHD 72 6.04 Animated coloured characters discuss what is in the loft and how ...

WCRS celebrates Christmas with spoof perfume ad

on the WCRS Christmas card list in a gift wrapped bottle. One bottle will be listed on EBay as an opportunity ...

Close-Up: Newsmaker - Will Silburn have the Lynx Effect on Saatchis?

and eBay, losing out to Grey London and Albion respectively. Without a chief executive for eight months ...

Ebay possible bidder for QXL Ricardo

LONDON - US auction website Ebay.com is reported to be preparing a takeover bid of smaller UK...and the Ukraine. It was worth 1.7bn at the height of the dot-com boom in 2000. Analysts said eBay has been ... growth of eastern European countries. An acquisition would consolidate eBay s control over the global ...

Ten things I wish I'd known 10 years ago

programme on beauty. Products were later sold on eBay while Boots struggled to re-stock shelves. Marketers ...

Nielsen reports 10% drop in direct mail volumes

deliver detail, says Martin. Indeed, some exclusively online brands, including eBay, are using mail ...

Fakes can genuinely aid luxury brands

, with almost a third of consumers saying they had bought fake items on eBay. Most fakes are bought in the UK ...

Google tops poll of most talked about brands

! Apple Microsoft Canon Sony Dell eBay Disney Ford The top 10 Interbrands in 2006 were: Coca ...

Brands we love, brands we hate

and eBay being obvious examples - are highly engaging, says Dorothy MacKenzie, chairman of brand agency ... .9 4 2 Tesco 32.4 5 4 eBay 30.7 6 9 British Airways 27.1 7 7 Coca ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.