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Marketing's Adwatch of the Year 2007

of the year (most notably eBay, Iceland and Sheilas Wheels) have achieved sensational standout on relatively ...

Top 10 ads with the highest recall in a single week in 2007

. 6= eBay DLKW/PHD 72 6.04 Animated coloured characters discuss what is in the loft and how ...

Branding: Design choice - Ben Sherman and Gibson guitars

on eBay and raise thousands for local charities. For me, an agency planner, fundraising specialist ...

Nielsen reports 10% drop in direct mail volumes

deliver detail, says Martin. Indeed, some exclusively online brands, including eBay, are using mail ...

Celebrities designing clothes - how does it influence what shoppers buy?

the limit to prevent people from selling the items at inflated prices on eBay but by the following day ...

Fakes can genuinely aid luxury brands

, with almost a third of consumers saying they had bought fake items on eBay. Most fakes are bought in the UK ...

Brands we love, brands we hate

and eBay being obvious examples - are highly engaging, says Dorothy MacKenzie, chairman of brand agency ... .9 4 2 Tesco 32.4 5 4 eBay 30.7 6 9 British Airways 27.1 7 7 Coca ...

Retail frenzy for celeb ranges

is often over before the last item has been sold on eBay, leaving many to question their long-term benefits ... is now changing hands on eBay for £225. Some industry insiders claim the celebrity ranges are now ...

Retail frenzy for celeb ranges

is often over before the last item has been sold on eBay, leaving many to question their long-term benefits ... in an hour; the bag is now changing hands on eBay for 225. Some industry insiders claim the celebrity ...

Google's Moritz fourth in internet rich list but gaming dominates

Moritz, who topped Forbes Midas List in 2006, has investments in Yahoo!, PayPal, eBay, Apple and YouTube, and has an estimated fortune of 558m. He is chiefly a venture capitalist at Sequoia Capital, where he focuses on software development. Duncan Cameron and Simon Nixon, chief technology officer ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.