to remove filtersEditorial: Brands suffer BOGOF delusion
31 Oct 2007 | by Craig Smith, editor
. Every day low pricing, bulk discounts, fast fashion, online price comparisons and eBay auctions have all ...
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Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
of the year (most notably eBay, Iceland and Sheilas Wheels) have achieved sensational standout on relatively ...
Digital brief: Domino's Pizza launches online ad campaign
24 Oct 2007
Domino's Pizza has launched an online advertising campaign to drive consumers to a branded eBay
Yahoo! and eBay to clamp down on phishing attacks
04 Oct 2007 | by Alex Donohue
LONDON - Yahoo! and eBay are in talks to clamp down on the use of fake emails claiming to be from...fraudsters worldwide. It is understood that Yahoo! and eBay plan to rollout a technology upgrade ... as company administrators. The joint venture between Yahoo! and eBay will attempt to clamp down ... it was acquired by eBay in 2002. Other popular areas include fake emails from banks, pharmaceutical companies ...
The Work: Private view
28 Sep 2007
wonder if touting its back-to-school wares on eBay would have been more effective?) Speaking of eBay (5 ... whatever it was. (I wonder if eBay and its agency, Albion, have heard of "search" advertising?) Stories ... to call the cops, not pop down to Britannia. He might be there. EBay (5). Such an already strong brand ...
The Work: New campaigns - UK
21 Sep 2007
in February and is already the country's biggest ticket exchange website, selling more tickets than eBay ...
Aston Martin tops list of Cool Brands 2007
13 Sep 2007 | by Alex Donohue
in seventh, Nintendo in ninth, eBay in 13th, iTunes in 19th and Amazon in 20th. Also featuring strongly ...
Digital brief: eBay TV campaign
12 Sep 2007
eBay is launching a TV campaign featuring real-time footage of products being auctioned on its
Hotline: Albion poaches Alice Baxendale from M&C Saatchi
10 Aug 2007
and eBay. At M&C, she worked on accounts including Direct Line and Halfords.
EBay awards eCRM account to Digitaltmw
04 Jun 2007 | by Daniel Farey-Jones
LONDON - EBay has appointed Digitaltmw, the digital arm of integrated agency Tullo Marshall Warren...The agency will be responsible for producing and trafficking banners on eBay s own site, as well ... , Insighttmw, which will assist eBay with its eCRM and customer database segmentation activity. Alex Moore, head of business development at Digitaltmw, said: EBay has built up a successful business based ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
