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Integration Essays: Get the attitude

Agencies can learn how to be integrated by drawing inspiration from the entrepreneurial attitude of modern business pioneers. At Albion, we've been lucky enough to work with some of the entrepreneurs who are redefining the way business is done. Brands such as Innocent, eBay and Skype, which have disrupted categories ...

Gumtree awards ad business to Albion

the brief on the basis of its existing relationship with Gumtree's parent company, eBay, and Skype ... , eBay's international classifieds division, acquired Gumtree in May 2005. Albion was appointed to the Skype account in October 2005, a month before eBay's buy-out of the internet phone company for 1 ...

Christmas campaign positions Ebay as low-cost gift alternative

LONDON - Ebay is launching its Christmas campaign, worth an estimated £1.2m, on 14 November.... It focuses on Ebay's unused products section, purchased instantly through its 'buy it now' function, which it believes are more suitable for Christmas shoppers. Ebay's decision to emphasise the value of its ... in particular to be better value on Ebay. The company is also planning events in key shopping locations ...

Craigslist outlines plans to cut down on erotic services ads

in a dispute with eBay, which owns a 25% stake in the company. The two companies are arguing over whether or not Craigslist is trying to force eBay to reduce its stake in the company, and a rival free ads service launched by eBay called Kijiji. ...

The Week: Media News - Facebook fifth for UK users

The web measurement company ComScore reported that the site's traffic had risen 80 per cent since September 2007, pulling 18.4 million unique users in August this year. Yahoo!, Microsoft and eBay are still ahead of the social networking site, while Google, whose network of sites includes YouTube, remains ...

Diary: Carlton screen stars set to go under the hammer

museum and putting the other up for sale on eBay and donating the spoils to charity. They should fetch ...

EBay prepares for £15m UK media pitch

LONDON - EBay is gearing up for a review of its £15 million media planning and buying account....A formal pitch for the business will kick off at the start of next year, but eBay has already ... parted company with eBay in February this year after it moved the majority of its adspend into digital and below-the-line channels. However, eBay is understood to be planning to increase its media spend ...

Talk is cheap, but priceless: As online advertising slows, digital's strength as a word-of-mouth platform will be its greatest asset

. E-commerce continued to grow, web traffic expanded, and sites such as eBay were in their heyday ...

VBS named top sales team at Media Week Awards

Radio Events One Scotland Rock Against Racism Media Innovation ITV eBay Bringing eBay's Live ...

MySpace links with shopping website Goodcause

participating stores, which include Amazon and eBay, a proportion of the profit will go directly to charities ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.