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Christmas campaign positions Ebay as low-cost gift alternative

LONDON - Ebay is launching its Christmas campaign, worth an estimated £1.2m, on 14 November.... It focuses on Ebay's unused products section, purchased instantly through its 'buy it now' function, which it believes are more suitable for Christmas shoppers. Ebay's decision to emphasise the value of its ... in particular to be better value on Ebay. The company is also planning events in key shopping locations ...

Talk is cheap, but priceless: As online advertising slows, digital's strength as a word-of-mouth platform will be its greatest asset

. E-commerce continued to grow, web traffic expanded, and sites such as eBay were in their heyday ...

MySpace links with shopping website Goodcause

participating stores, which include Amazon and eBay, a proportion of the profit will go directly to charities ...

Andrew Walmsley on Digital: Startling statistics in the age of digital

's population, and a SIM-free mobile phone sells on eBay every 17 seconds - part of the 1.3bn handsets ...

Bauer makes a late entry to discount designer fashion site

is focused on price, it faces stiff competition from eBay, where cottage industries have sprung up based ...

Brand Health Check: Olay

. After the programme was broadcast last year, demand was such that Boots' product was selling on eBay ... Perfect last summer had women agog. The amount of 'un-bid-for' lots of Protect Perfect on eBay suggests ...

What marketers really need to know about the credit crunch

operations, said that consumers 'are spending more tarting up their existing furniture'. Brands such as eBay ...

Andrew Walmsley on Digital: Ensuring Christmas cheer

ONLINE - The two most popular online retailers in November and December 2007 were eBay and Amazon ... period. While eBay was Christmas 2007's most popular web retailer, its average unique monthly audience ...

eBay adapts mobile service for iPhone

LONDON - eBay has made its mobile application available for iPhone and iPod Touch users in the UK...The free eBay Mobile applications enable users of the Apple devices to bid, buy and pay for items directly. The auction site said its mobile shoppers spend more per person than the average eBay user ... month through their phones. The eBay Mobile application offers immediate access to search and listings ...

Tiscali integrates Kelkoo in shopping portal to pull cash-strapped consumers

month and has long-term partnerships with Marks Spencer, eBay and Which?, as well as seasonal shopping ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.