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Bauer makes a late entry to discount designer fashion site

is focused on price, it faces stiff competition from eBay, where cottage industries have sprung up based ...

Brand Health Check: Olay

. After the programme was broadcast last year, demand was such that Boots' product was selling on eBay ... Perfect last summer had women agog. The amount of 'un-bid-for' lots of Protect Perfect on eBay suggests ...

What marketers really need to know about the credit crunch

operations, said that consumers 'are spending more tarting up their existing furniture'. Brands such as eBay ...

Google joins world's top 10 brands as Microsoft slips

% Italy eBay 7,991 7% US Accenture 7,948 9 ...

Power 100: Next Generation 2008

world, via a stint at eBay, Whittington joined Apple where she worked on the launch of iTunes ...

Top 100 online advertisers

market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment...28,518,265 72.42% 100.00% 2 eBay 19,801,297 397.10% 55.89% 3 British Sky Broadcasting ...

Facebook enables ad system opt-out

of high-profile brands including Coca-Cola, Blockbuster and eBay, suspended their use of the Beacon ...

Loans firm and eBay overtake Sky at top of 100 biggest online spenders

Figures compiled exclusively for Marketing by Nielsen Media Research revealed that the broadcaster reduced its web spend by 18.7% year on year to 15.7m. In contrast, Personal Loan Express increased its digital budget to 28.5m, up 72% year on year, making it the UK s top-spending brand online; eBay moved ...

AC Milan nets UK fan loyalty programme

The Italian Series A side has signed an agreement with a host of UK retailers and brands, including Halfords, Superdrug, CineWorld, JJB Sports and eBay.co.uk The programme will allow users to gain points that they can redeem on AC Milan club merchandise and shirts. Rewards, which devised ...

The Work: New campaigns - UK

to demonstrate how direct mail can be more effective than other channels in engaging all five senses. EBAY - STYLE SLAM CREDITS Project: Style Slam Client: Carolyn Managh, brand director, eBay Brief: Regenerate awareness of eBay among its existing users Creative agency: Albion Writer: Aime Lewis Art ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.