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Gumtree awards ad business to Albion

the brief on the basis of its existing relationship with Gumtree's parent company, eBay, and Skype ... , eBay's international classifieds division, acquired Gumtree in May 2005. Albion was appointed to the Skype account in October 2005, a month before eBay's buy-out of the internet phone company for 1 ...

EBay prepares for £15m UK media pitch

LONDON - EBay is gearing up for a review of its £15 million media planning and buying account....A formal pitch for the business will kick off at the start of next year, but eBay has already ... parted company with eBay in February this year after it moved the majority of its adspend into digital and below-the-line channels. However, eBay is understood to be planning to increase its media spend ...

What marketers really need to know about the credit crunch

operations, said that consumers 'are spending more tarting up their existing furniture'. Brands such as eBay ...

The impact of Google's first 10 years on marketing

of the UK search market in June 2008, handling 2916m searches. EBay was its nearest rival with a 5.5% share ...

Reclassifying the silver surfer

bargain is supported by 56% of respondents keen on browsing auction sites such as eBay. The second survey ...

EBay announces fresh changes to site

LONDON - Auction site eBay has unveiled a string of changes to the site to encourage more fixed...30bn worth of goods a year and attracting two out of every three internet shoppers in the UK, eBay ... . Already this year, eBay has tinkered with its fee structure, search results and feedback system. It also ... , but eBay executives insist both can profit from the changes. EBay's president of marketplace operations ...

EBay wins Tiffany legal battle over counterfeit sales

NEW YORK - EBay has won an important battle with luxury jeweller Tiffany, after a US court said...Tiffany sued eBay in 2004 , claiming that most of the items listed as Tiffany goods ... forced eBay to make huge changes to its online auction system to prevent the sale of counterfeit goods ... for eBay, which was fined 30.6m last month after luxury goods firm LVMH, which owns brands such as Louis ...

Ebay fined £30m after LVMH wins legal battle

LONDON - Online auction site eBay has been fined £30.6m (€38.8m) after luxury goods firm LVMH sued...Vuitton and Christian Dior, launched the case after 90% of items from the brands found on eBay were found to be fake. Fake goods found on eBay included perfumes carrying the brands Christian Dior, Guerlain, Givenchy and Kenzo. The court ordered eBay to pay 16.4m to Louis Vuitton Malletier, 19.28m to Christian ...

Consumers rank Sony above Apple in innovation survey

11. Honda 12. Samsung 13. Google 14. Phillips 15. Dell 16. Toyota 17. eBay 18. Amazon 19. BT ...

Do 'event ads' like Honda's live skydive have lasting brand benefits?

by the broadcaster. Last September, eBay ran a campaign showing a live auction. The ad, created by Albion, suffered ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.