to remove filtersThe impact of Google's first 10 years on marketing
16 Sep 2008 | by Robert Gray
of the UK search market in June 2008, handling 2916m searches. EBay was its nearest rival with a 5.5% share ...
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What marketers really need to know about the credit crunch
30 Sep 2008 | by Nicola Clark
operations, said that consumers 'are spending more tarting up their existing furniture'. Brands such as eBay ...
Do 'event ads' like Honda's live skydive have lasting brand benefits?
10 Jun 2008 | by Gemma Charles
by the broadcaster. Last September, eBay ran a campaign showing a live auction. The ad, created by Albion, suffered ...
Top 100 online advertisers
26 Mar 2008 | by Nicola Clark
market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment...28,518,265 72.42% 100.00% 2 eBay 19,801,297 397.10% 55.89% 3 British Sky Broadcasting ...
Loans firm and eBay overtake Sky at top of 100 biggest online spenders
26 Mar 2008 | by Nicola Clark
Figures compiled exclusively for Marketing by Nielsen Media Research revealed that the broadcaster reduced its web spend by 18.7% year on year to 15.7m. In contrast, Personal Loan Express increased its digital budget to 28.5m, up 72% year on year, making it the UK s top-spending brand online; eBay moved ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
