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Chinese search giant posed European domain name challenge

name Baidu.eu on eBay to prevent it being sold to another company....to an attempt to auction the domain name on eBay with a starting bid of $250,000 . The auction, which has ...

eBay launches Christmas Facebook app

LONDON - eBay.co.uk has launched a Facebook app allowing consumers to create a wish list of present...The eBay Christmas Facebook app offers the chance to pick five items from the top 50 products available on eBay Outlet, which features retail brands such as Debenhams, Office and Argos. Each product links directly from Facebook to eBay. Friends and family can also decide whether the gift is deserved ...

Should companies embrace slang names for their brands?

;} Alex Marks, head of business marketing, Ebay While it got McDonald's some good headlines I think ...

Big brands fail to disclose carbon-emission data

, 122 (54%), increased them in 2008 such as Barclays, Sky and Ebay. Brand Emissions was commissioned ...

Marketing bonuses: old remuneration structures remain in place except for ecommerce

at companies from P G and Unilever to HSBC, eBay, Audi and O2. For those companies that offer them, bonuses ...

Interbrand's Top 100 global brands 2009

% US 46 eBay 7,350 -8% US 47 Siemens ...

And in the real world... M&S, Ebay, Nokia, GM and more

Ebay yesterday agreed to sell 65 per cent of its Skype shares to a group of private investors ...

Marketers and consumers are wary of new .brand web domain names

be revenue generators' for brands such as Apple or Ebay, as they would be able to sell their web property ...

eBay wins court battle over counterfeit L'Oreal goods

LONDON - eBay is not liable for the sale of any counterfeit L'Oreal products through its website...that consumers can continue to buy genuine products at competitive prices on eBay'. eBay has also won legal victories in the US, France and Belgium. Next month eBay in Europe will launch an online petition to try to amend EU competition law to remove barriers to trade. While eBay claimed victory, L'Oreal said ...

French court favours eBay in L'Oreal infringement suit

LONDON - A French court has ruled against L'Oreal in its trademark infringement lawsuit with eBay...L'Oreal sued eBay in France and four other countries, including the UK, Germany and Spain ... outside the European Union. The judge ruled that eBay had met proper regulations to combat fake products ... owners Hermes and LVMH for selling counterfeit products . Ebay said it employs a team of 2,000 people ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.