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Branding Agency of the Year: The Partners

operator's international marketing teams. The Partners' status as 'European brand guardians' for eBay also ... earlier this year: 'Creativity is the future of business success.' Focus on - eBay Fashion Outlet When eBay devised its Fashion Outlet site, it called in The Partners to position the hub as a credible ...

CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face

found it on eBay, repainted and replated. After informing the police, he told Aviva, who now ...

EBay redoubles marketing efforts for fashion offering

EBay is rolling out its largest ad campaign to date, to back its Fashion Outlet site offering lower...get by using the online marketplace, rather than the high street. Since eBay launched its Fashion ... you love, direct from the brands you love". Angus McCarey, director of eBay Enterprise, said ... are choosing to shop online at eBay instead of the high street." Fashion is one of eBay's most successful ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.