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EBay and BBH part company after marketing changes

Bartle Bogle Hegarty (BBH) has parted ways with eBay and its £22m pan-European advertising account...final pitch against Fallon and French agency, Legg. The review was called following eBay's decision ... for the auction site includes the current eBay Fashion Outlet work which is running in the UK as well as on TV in France. EBay was unavailable for comment. ...

EBay's Marks quits top marketing role

Alex Marks, eBay's head of international business marketing, is leaving the company to set up a...Marks joined eBay Advertising International in April 2009. His new company, Fresh and Frank Consulting, will focus on helping brands make money through digital channels. At eBay, Marks ... on the auction site. Before moving to eBay, Marks was at Microsoft Advertising in the role of head of UK trade ...

EBay launches new mobile service for smartphones

EBay, the world's largest online marketplace, has launched the new version of its mobile site...to buy and sell more conveniently via eBay, on the go. It is based on Netbiscuits and gives users access ... and mobile engineering for eBay Inc, said: "The new mobile site is a major advancement in feature set ... from our mobile website m.ebay.com, to our iPhone, Android and BlackBerry apps. "However, despite us ...

WPP's Wunderman to acquire majority stake in Singapore digital agency

.5m ( 719,000). The agency was founded in 2002 and employs 22 staff. Clients include eBay, Ministry ...

EBay redoubles marketing efforts for fashion offering

EBay is rolling out its largest ad campaign to date, to back its Fashion Outlet site offering lower...get by using the online marketplace, rather than the high street. Since eBay launched its Fashion ... you love, direct from the brands you love". Angus McCarey, director of eBay Enterprise, said ... are choosing to shop online at eBay instead of the high street." Fashion is one of eBay's most successful ...

Carat scoops £2m PayPal media work

Carat, which handles media for PayPal's owner, eBay, won the business in a competitive pitch, following the recent appointment of Krow to handle PayPal's creative account. Media was previously ... for the brand. The first campaign will aim to promote PayPal as a payment option for websites other than eBay ...

Gumtree hires Beta for TV campaign

The account was awarded without a pitch and the incumbent was The Gallery. Gumtree has also previously worked with Albion, which won a branding brief in 2008 off the back of an existing relationship with Gumtree's parent company eBay. The Gumtree website launched in March 2000 in London and now covers more ...

Krow beats three to PayPal account

than eBay. The service is best known for its links to the online auction site, but it can also be used ...

VCCP lands £3m account for property site Zoopla

from Gumtree.com, where was managing director with previous positions at eBay and Unilever. In July ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.