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EBay buys German retail site Brands4Friends

EBay has agreed to buy German retail website Brands4Friends for $200m (£128m) in cash.

EBay and BBH part company after marketing changes

Bartle Bogle Hegarty (BBH) has parted ways with eBay and its £22m pan-European advertising account just over a year since winning it, due to "marketing priority changes within eBay".

EBay adds price comparison scanner to drive e-commerce sales

EBay has added a price comparison feature to its free iPhone app in a bid to entice high-street shoppers to compare deals.

EBay's Marks quits top marketing role

Alex Marks, eBay's head of international business marketing, is leaving the company to set up a consultancy.

eBay appoints Clare Moore-Bridger as UK corporate comms lead

eBay has appointed a UK comms lead from Fishburn Hedges.

Fleishman-Hillard appoints eBay's Richard Kanareck as London MD

Fleishman-Hillard has appointed eBay's European comms director to lead its London office.

EBay launches new mobile service for smartphones

EBay, the world's largest online marketplace, has launched the new version of its mobile site, optimised for smartphones.

EBay to add motoring services website

EBay Advertising is backing the launch of its specialist motoring website with an above-the-line push.

EBay redoubles marketing efforts for fashion offering

EBay is rolling out its largest ad campaign to date, to back its Fashion Outlet site offering lower prices on around 30 big-name fashion brands.

PayPal bolsters eBay Q2 results

PayPal has given eBay's second quarter revenue a lift, with the company reporting a 26% increase in net income of $412m compared to $327m for the same period last year.

 

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