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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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Royal Mail offers advertisers transactional data
04 Mar 2010 | by Daniel Farey-Jones
LONDON - Royal Mail has licensed postcode-level product purchase data from eBay to launch a new...The Royal Mail Insight Tool provides access to more than 140 million UK transactions made through eBay. The data is anonymous, aggregated to postcode level and refreshed monthly. It provides purchase history, type of products bought and levels of spend. It is also linked to geodemographic profile insight ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
