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02 Apr 2012 | by Staff
grew digital expertise and brought in Pizza Hut, eBay and Roche. Communications planning ...
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Taming the data deluge
05 Apr 2012 | by David Benady
. They are 10 times more likely to use Twitter than 'carnivores', tend to shop at Next and use eBay. The way ...
Is social commerce gaining traction?
02 Dec 2011 | by Adam Woods
platform gives a reasonable expectation of more traffic and advertising. Technological tie-ups with eBay ... , indicate further the social network's interest in commerce, and vice versa. An eBay spokeswoman says ...
THE TALENT REPORT: A new marketer manifesto
12 Oct 2011 | by Nicola Clark
was used to hearing there is an Apple-type, an eBay type and a Nokia type, but that doesn't stand up any ...
Sponsorship Leagues 2011
10 Oct 2011 | by Kim Benjamin
/rights negotiation, 30% sponsorship integration, 5% event management, 15% sales. Clients include eBay, QBE Insurance ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
at Phones4U is a well-known face on the marketing circuit. 74: MIRIAM LAHAGE - EBAY Auction site eBay has been attempting to establish itself as a style destination over the past 12 months. At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last ...
EBay acquires ecommerce provider GSI for $2.4bn
29 Mar 2011 | by Daniel Farey-Jones
Ebay is buying ecommerce and marketing services company GSI for $2.4bn (£1.5bn), its largest deal..., eBay president and chief executive, said: "The acquisition of GSI, which offers the most comprehensive ... strengthen our ability to connect buyers and sellers worldwide. "Combined with eBay Marketplaces ... of choice for retailers and brands of all sizes." As part of the transaction eBay will divest 100% of GSI ...
Packaging: The battle between sustainability and stand-out
03 Feb 2011 | by Mary Cowlett
of toys and electronics. EBay, meanwhile, is currently trialling branded boxes that not only prompt ...
Branding Agency of the Year: The Partners
08 Dec 2010 | by Rachel Barnes
operator's international marketing teams. The Partners' status as 'European brand guardians' for eBay also ... earlier this year: 'Creativity is the future of business success.' Focus on - eBay Fashion Outlet When eBay devised its Fashion Outlet site, it called in The Partners to position the hub as a credible ...
Digital Leagues 2010
20 Oct 2010 | by Kim Benjamin
% affiliate, 10% media, 8% other. Clients include Pizza Hut, eBay, Roche Pharmaceutical. www ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
