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The Week: Media News - Facebook fifth for UK users

The web measurement company ComScore reported that the site's traffic had risen 80 per cent since September 2007, pulling 18.4 million unique users in August this year. Yahoo!, Microsoft and eBay are still ahead of the social networking site, while Google, whose network of sites includes YouTube, remains ...

EBay prepares for £15m UK media pitch

LONDON - EBay is gearing up for a review of its £15 million media planning and buying account....A formal pitch for the business will kick off at the start of next year, but eBay has already ... parted company with eBay in February this year after it moved the majority of its adspend into digital and below-the-line channels. However, eBay is understood to be planning to increase its media spend ...

Media: Things we like

that saw the limited-edition titles change hands on eBay for ten times their coverprice. This is one ...

The Work: New campaigns - UK

across the country that will tell visitors what time they can expect to be bathed in sunshine. EBAY - TRUST AND SAFETY CREDITS Project: Trust and Safety Client: Julie Laurens, brand manager, eBay Brief ... agency: eBay Media planner: eBay Designer: Elaine KwonHoo Production Feed Exposure: Online, direct ...

Close-Up: Live Issue - How the web can breathe life into ads

Just 24 hours before the launch of "trucks", Fallon's follow-up to "gorilla", if you had typed "Cadbury's Dairy Milk trucks" into Google you would have found an outdated eBay archive for a set of 50s toy trucks, two preview articles and a spurious selection of broken links. However, following ...

The Work: New campaigns - UK

to demonstrate how direct mail can be more effective than other channels in engaging all five senses. EBAY - STYLE SLAM CREDITS Project: Style Slam Client: Carolyn Managh, brand director, eBay Brief: Regenerate awareness of eBay among its existing users Creative agency: Albion Writer: Aime Lewis Art ...

The Week: Media news - Facebook bows to protests

The system, which was introduced last month, sends messages to users' friends about what they are purchasing on various websites, including eBay and Blockbuster. Now, users have to proactively consent to Facebook posting their actions on to news feeds by clicking an "OK" button, which pops up once a consumer ...

Campaign Media Awards 2007: Best Media and Entertainment Campaign

with the idea of teaming up with SWAP IT SHOP, an eBay for kids, so that the audience could trade their way to a ...

Close-Up: Live issue - Can Google alter mobile advertising?

by an "Open Handset Alliance" of 33 partners, including eBay, Sprint and T-Mobile, was unveiled. Unlike ...

The Work: Private view

wonder if touting its back-to-school wares on eBay would have been more effective?) Speaking of eBay (5 ... whatever it was. (I wonder if eBay and its agency, Albion, have heard of "search" advertising?) Stories ... to call the cops, not pop down to Britannia. He might be there. EBay (5). Such an already strong brand ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.