07 Nov 2008
The web measurement company ComScore reported that the site's traffic
had risen 80 per cent since September 2007, pulling 18.4 million unique
users in August this year. Yahoo!, Microsoft and eBay are still ahead of
the social networking site, while Google, whose network of sites
includes YouTube, remains ...
06 Nov 2008
| by Anne Cassidy
LONDON - EBay is gearing up for a review of its £15 million media planning and buying account....A formal pitch for the business will kick off at the start of next year, but eBay has already ...
parted company with eBay in February this year after it moved the majority of its adspend into digital and below-the-line channels. However, eBay is understood to be planning to increase its media spend ...
03 Oct 2008
that saw the limited-edition titles change hands on eBay for
ten times their coverprice. This is one ...
23 May 2008
across the country that will tell visitors what time they can
expect to be bathed in sunshine.
EBAY - TRUST AND SAFETY
CREDITS
Project: Trust and Safety
Client: Julie Laurens, brand manager, eBay
Brief ...
agency: eBay
Media planner: eBay
Designer: Elaine KwonHoo
Production Feed
Exposure: Online, direct ...
04 Apr 2008
| by Kunal Dutta
Just 24 hours before the launch of "trucks", Fallon's follow-up to
"gorilla", if you had typed "Cadbury's Dairy Milk trucks" into Google
you would have found an outdated eBay archive for a set of 50s toy
trucks, two preview articles and a spurious selection of broken
links. However, following ...
11 Jan 2008
to demonstrate how direct mail can be more effective
than other channels in engaging all five senses.
EBAY - STYLE SLAM
CREDITS
Project: Style Slam
Client: Carolyn Managh, brand director, eBay
Brief: Regenerate awareness of eBay among its existing users
Creative agency: Albion
Writer: Aime Lewis
Art ...
07 Dec 2007
The system, which was introduced last month, sends messages to users'
friends about what they are purchasing on various websites, including
eBay and Blockbuster. Now, users have to proactively consent to Facebook
posting their actions on to news feeds by clicking an "OK" button, which
pops up once a consumer ...
23 Nov 2007
with the
idea of teaming up with SWAP IT SHOP, an eBay for kids, so that the
audience could trade their way to a ...
16 Nov 2007
by an "Open Handset Alliance" of 33
partners, including eBay, Sprint and T-Mobile, was unveiled. Unlike ...
28 Sep 2007
wonder if touting its back-to-school wares on eBay would have been
more effective?) Speaking of eBay (5 ...
whatever it was. (I wonder if eBay and its agency, Albion, have
heard of "search" advertising?) Stories ...
to
call the cops, not pop down to Britannia. He might be there. EBay (5). Such an already strong brand ...