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EBay returns to TV after five-year break

Internet auction site eBay will tomorrow (1 March) launch its first TV campaign since 2007...Using the tagline, "EBay: your shopping universe", ads will showcase the site as a one-stop-shop to find more than 30 million items for sale at any one time, and will run throughout March. EBay would not reveal the value of the campaign. EBay claims 60% of its sales are not auctions, but new items bought ...

Why seasonal advertising this year doesn't have the X-mas factor

, but judging from the re-sales of Heston s latest orange-centred pudding on eBay, it is already proving a ...

EBay launches A/W fashion campaign

EBay is unveiling a new campaign to promote autumn/winter season clothes across its Fashion Outlet....the brands you love". EBay s Fashion Outlet launched in April last year, and includes more than 100 ... Lahage, vice-president of fashion for eBay, said: "Our latest campaign showcases the unique fashion offering available on our site. Only on eBay can you get the combination of the biggest brands and the best ...

Cashback site rolls out animated spot

.com, Dell, eBay and Vodafone. The multimillion-pound campaign also includes print and radio ads. Quidco ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.