EBay launches A/W fashion campaign
04 Oct 2011 | by Sara Kimberley
EBay is unveiling a new campaign to promote autumn/winter season clothes across its Fashion Outlet.
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Internet auction site eBay will tomorrow (1 March) launch its first TV campaign since 2007, developed by DDB Tribal Germany and focusing on new as well as used goods.
EBay is unveiling a new campaign to promote autumn/winter season clothes across its Fashion Outlet.
EBay has appointed Germany's DDB Tribal and Carat to handle its advertising and media accounts respectively in Europe.
Bartle Bogle Hegarty (BBH) has parted ways with eBay and its £22m pan-European advertising account just over a year since winning it, due to "marketing priority changes within eBay".
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