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Apple cements most valuable brand status as UK's giants slide

ebay 12,662 18% -9 65 Honda 12,647 -11% 20 66 Zara ...

Think BR: Make sustainability the icing on your product's cake

, eBay Green Team director: "If we really want sustainability to be mainstream, we need to lead ...

Editor's comment: The power behind marketing

vocal about industry issues. 2. ALL HAIL ONLINE AND ECOMMERCE From Gocompare to Asos and eBay ...

Power 100: 100 to 50

at Phones4U is a well-known face on the marketing circuit. 74: MIRIAM LAHAGE - EBAY Auction site eBay has been attempting to establish itself as a style destination over the past 12 months. At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last ...

Christmas and Boxing Day break online retail records

Traditional High Street brands dominated the UK's top 20 most visited retail outlets, in figures from Experian Hitwise, joined by online giants including eBay, Amazon and iTunes. Hitwise recorded ... Share (%) 1 eBay UK 9.96 2 Amazon UK 7.02 3 Argos ...

Special Report - Market Research: The numbers game

are much better at seeing through numbers now.' Dangerous claims Auction website eBay fell foul ... of 288 products, with recent eBay transactions compared with prices in mainstream retail stores ... figure might disguise the fact that one high-street store was regularly cheaper than eBay. Lucy Davison ...

The Work

,000 Facebook friends are part of an active fan club, and his dolls are now changing hands on eBay for 100 ... works with brands including eBay, Sainsbury's and T-Mobile. "As broadband removes traditional ...

Chinese search giant posed European domain name challenge

name Baidu.eu on eBay to prevent it being sold to another company....to an attempt to auction the domain name on eBay with a starting bid of $250,000 . The auction, which has ...

Should companies embrace slang names for their brands?

;} Alex Marks, head of business marketing, Ebay While it got McDonald's some good headlines I think ...

Big brands fail to disclose carbon-emission data

, 122 (54%), increased them in 2008 such as Barclays, Sky and Ebay. Brand Emissions was commissioned ...

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.