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Power 100: 100 to 50

17 May 2011 | by Nicola Clark

at Phones4U is a well-known face on the marketing circuit. 74: MIRIAM LAHAGE - EBAY Auction site eBay has been attempting to establish itself as a style destination over the past 12 months. At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last ...

Should companies embrace slang names for their brands?

01 Dec 2009 | by Staff

;} Alex Marks, head of business marketing, Ebay While it got McDonald's some good headlines I think ...

eBay wins court battle over counterfeit L'Oreal goods

22 May 2009 | by Fiona Ramsay

LONDON - eBay is not liable for the sale of any counterfeit L'Oreal products through its website...that consumers can continue to buy genuine products at competitive prices on eBay'. eBay has also won legal victories in the US, France and Belgium. Next month eBay in Europe will launch an online petition to try to amend EU competition law to remove barriers to trade. While eBay claimed victory, L'Oreal said ...

And in the real world... Apple, eBay, McDonald's, Nestlé and more

23 Apr 2009 | by Anne Cassidy

Apple reported a strong 9 per cent rise in revenues in the first three months of 2009, boosted by sales of the iPhone . Source: FT Ebay reported its second consecutive drop in profits, but the company s shares rose as it beat analysts estimates. Source: FT McDonald s is scaling back its ...

And in the real world... Credit insurance, Skype, UBS and more

15 Apr 2009 | by Ian Darby

A state guarantee scheme to underpin vital supply-chain insurance is set to be announced by Alistair Darling, chancellor, in next week s Budget, according to government insiders. Financial Times Ebay has announced plans to spin off Skype, its online phone unit, with an initial public offering next ...

Driving conversions through strategic email marketing

19 Feb 2009 | by SpeakersChannel.tv

marketers of BSkyB, eBay, easyJet and Ticketmaster into boosting email conversions.

Bauer makes a late entry to discount designer fashion site

14 Oct 2008 | by Alison Donnelly

is focused on price, it faces stiff competition from eBay, where cottage industries have sprung up based ...

Loans firm and eBay overtake Sky at top of 100 biggest online spenders

26 Mar 2008 | by Nicola Clark

Figures compiled exclusively for Marketing by Nielsen Media Research revealed that the broadcaster reduced its web spend by 18.7% year on year to 15.7m. In contrast, Personal Loan Express increased its digital budget to 28.5m, up 72% year on year, making it the UK s top-spending brand online; eBay moved ...

The Work: New campaigns - UK

11 Jan 2008

to demonstrate how direct mail can be more effective than other channels in engaging all five senses. EBAY - STYLE SLAM CREDITS Project: Style Slam Client: Carolyn Managh, brand director, eBay Brief: Regenerate awareness of eBay among its existing users Creative agency: Albion Writer: Aime Lewis Art ...

Google tops poll of most talked about brands

28 Jun 2007 | by Alex Donohue

! Apple Microsoft Canon Sony Dell eBay Disney Ford The top 10 Interbrands in 2006 were: Coca ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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