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Apple cements most valuable brand status as UK's giants slide

ebay 12,662 18% -9 65 Honda 12,647 -11% 20 66 Zara ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... B2B DesignUK, the graduate recruitment taxi test campaign eBay UK, Christmas brand ...

Editor's comment: The power behind marketing

vocal about industry issues. 2. ALL HAIL ONLINE AND ECOMMERCE From Gocompare to Asos and eBay ...

Power 100: 100 to 50

at Phones4U is a well-known face on the marketing circuit. 74: MIRIAM LAHAGE - EBAY Auction site eBay has been attempting to establish itself as a style destination over the past 12 months. At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last ...

Should companies embrace slang names for their brands?

;} Alex Marks, head of business marketing, Ebay While it got McDonald's some good headlines I think ...

Big brands fail to disclose carbon-emission data

, 122 (54%), increased them in 2008 such as Barclays, Sky and Ebay. Brand Emissions was commissioned ...

Marketing bonuses: old remuneration structures remain in place except for ecommerce

at companies from P G and Unilever to HSBC, eBay, Audi and O2. For those companies that offer them, bonuses ...

Interbrand's Top 100 global brands 2009

% US 46 eBay 7,350 -8% US 47 Siemens ...

Marketers and consumers are wary of new .brand web domain names

be revenue generators' for brands such as Apple or Ebay, as they would be able to sell their web property ...

eBay wins court battle over counterfeit L'Oreal goods

LONDON - eBay is not liable for the sale of any counterfeit L'Oreal products through its website...that consumers can continue to buy genuine products at competitive prices on eBay'. eBay has also won legal victories in the US, France and Belgium. Next month eBay in Europe will launch an online petition to try to amend EU competition law to remove barriers to trade. While eBay claimed victory, L'Oreal said ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.