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EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands

Alex von Schirmeister, VP of marketing, operations and advertising, eBay Europe, is winning over brands to its platform.

Tesco opens 'Tesco Outlet' store on eBay

LONDON - Tesco has launched an online shop on eBay, called Tesco Outlet, which sells discontinued electronics lines and repaired customer returns.

eBay 'come to think of it' by Goodby, Silverstein & Partners

In an effort to reinvent the online flea market, eBay, Goodby, Silverstein & Partners has come up with a new multimedia campaign to remind consumers of the site's archive of goods.

eBay hands European digital ad brief to Essence

LONDON - eBay has appointed digital agency Essence to its European digital ad account following a competitive pitch.

And in the real world... M&S, Ebay, Nokia, GM and more

LONDON - Today's round-up of the biggest business stories.

Cash4Gold appoints eBay marketer David Knight to strengthen its UK presence

LONDON - US firm Cash4Gold, which buys unwanted jewellery from consumers, has hired former eBay marketer David Knight to lead the firm's UK and global expansion.

French court favours eBay in L'Oreal infringement suit

LONDON - A French court has ruled against L'Oreal in its trademark infringement lawsuit with eBay, stating that the online auction company is not liable for the sale of counterfeit L'Oreal products.

And in the real world... Apple, eBay, McDonald's, Nestlé and more

LONDON - Today's round-up of the biggest business stories.

EBay prepares for £15m UK media pitch

LONDON - EBay is gearing up for a review of its £15 million media planning and buying account.

EBay announces fresh changes to site

LONDON - Auction site eBay has unveiled a string of changes to the site to encourage more fixed-price sellers and help entrepreneurs make the most of fixed-price sales.

 

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