The impact of Google's first 10 years on marketing
16 Sep 2008 | by Robert Gray
of the UK search market in June 2008, handling 2916m searches. EBay was its nearest rival with a 5.5% share ...
Search results for eBay
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What marketers really need to know about the credit crunch
30 Sep 2008 | by Nicola Clark
operations, said that consumers 'are spending more tarting up their existing furniture'. Brands such as eBay ...
Consumers rank Sony above Apple in innovation survey
16 Jun 2008 | by Alex Brownsell
11. Honda 12. Samsung 13. Google 14. Phillips 15. Dell 16. Toyota 17. eBay 18. Amazon 19. BT ...
Do 'event ads' like Honda's live skydive have lasting brand benefits?
10 Jun 2008 | by Gemma Charles
by the broadcaster. Last September, eBay ran a campaign showing a live auction. The ad, created by Albion, suffered ...
Top 100 online advertisers
26 Mar 2008 | by Nicola Clark
market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment...28,518,265 72.42% 100.00% 2 eBay 19,801,297 397.10% 55.89% 3 British Sky Broadcasting ...
Loans firm and eBay overtake Sky at top of 100 biggest online spenders
26 Mar 2008 | by Nicola Clark
Figures compiled exclusively for Marketing by Nielsen Media Research revealed that the broadcaster reduced its web spend by 18.7% year on year to 15.7m. In contrast, Personal Loan Express increased its digital budget to 28.5m, up 72% year on year, making it the UK s top-spending brand online; eBay moved ...
Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
of the year (most notably eBay, Iceland and Sheilas Wheels) have achieved sensational standout on relatively ...
Ten things I wish I'd known 10 years ago
16 Oct 2007 | by Amanda Nottage
programme on beauty. Products were later sold on eBay while Boots struggled to re-stock shelves. Marketers ...
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
deliver detail, says Martin. Indeed, some exclusively online brands, including eBay, are using mail ...
eBay experiments with live TV commercial
05 Sep 2007 | by Staff
LONDON - The latest eBay campaign features 10-second commercials using real-time auction listings...The campaign, the first work produced by Albion since it won the account from Delaney Lund Knox Warren Partners in July, breaks on Sunday 9th September The latest campaign retains the animated eBay ... designed to reflect the eBay community. The live TV 10 second executions continues into October ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
