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Do 'event ads' like Honda's live skydive have lasting brand benefits?

by the broadcaster. Last September, eBay ran a campaign showing a live auction. The ad, created by Albion, suffered ...

Top 100 online advertisers

market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment...28,518,265 72.42% 100.00% 2 eBay 19,801,297 397.10% 55.89% 3 British Sky Broadcasting ...

Loans firm and eBay overtake Sky at top of 100 biggest online spenders

Figures compiled exclusively for Marketing by Nielsen Media Research revealed that the broadcaster reduced its web spend by 18.7% year on year to 15.7m. In contrast, Personal Loan Express increased its digital budget to 28.5m, up 72% year on year, making it the UK s top-spending brand online; eBay moved ...

Ten things I wish I'd known 10 years ago

programme on beauty. Products were later sold on eBay while Boots struggled to re-stock shelves. Marketers ...

Nielsen reports 10% drop in direct mail volumes

deliver detail, says Martin. Indeed, some exclusively online brands, including eBay, are using mail ...

Aston Martin tops list of Cool Brands 2007

in seventh, Nintendo in ninth, eBay in 13th, iTunes in 19th and Amazon in 20th. Also featuring strongly ...

Top 100 online advertisers

,620,498 254.09% 12 eBay 3,983,376 75.06% 32.18% 12,379,629 73.06% 13 Dell 3,823,044 -48 ...

Rise of the new premium 'pukka consumer'

and will conduct more and more of its life online. EBay for example is thought of as essentially a recycling medium ...

Former MSN marketing head joins AutoQuake

LONDON - Online automobile retailer AutoQuake, which sells cars via eBay, has hired former MSN...auction house eBay by offering a one-stop service to car sellers. They can drop it off to one of AutoQuake ... on eBay Motors in the UK and has just received $6m in funding with Accel Partners as the lead investor ... and sellers alike. Near 100% positive feedback from customers on eBay speaks for itself." Mead joined MSN ...

Volkswagen, De Tijd and Scholz & Friends win at Cannes

, available only with car purchase, started appearing for sale on eBay. GTI fans also created bootleg "Fast ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.