EBay launches A/W fashion campaign
04 Oct 2011 | by Sara Kimberley
EBay is unveiling a new campaign to promote autumn/winter season clothes across its Fashion Outlet.
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EBay has unveiled a new campaign to promote its Fashion Outlet.
EBay is unveiling a new campaign to promote autumn/winter season clothes across its Fashion Outlet.
House of Fraser, Office and La Redoute are among the brands that will feature in eBay's autumn-winter push to promote the variety of retailers available on its fashion portal.
EBay, the online market place, has recruited former fashion editor Andrea Linett as creative director for eBay Fashion, as it continues its push into the clothing sector.
EBay has agreed to buy German retail website Brands4Friends for $200m (£128m) in cash.
EBay is rolling out its largest ad campaign to date, to back its Fashion Outlet site offering lower prices on around 30 big-name fashion brands.
In an effort to reinvent the online flea market, eBay, Goodby, Silverstein & Partners has come up with a new multimedia campaign to remind consumers of the site's archive of goods.
LONDON - US firm Cash4Gold, which buys unwanted jewellery from consumers, has hired former eBay marketer David Knight to lead the firm's UK and global expansion.
LONDON - BSkyB has lost its position as the UK's biggest-spending online advertiser, after slashing its digital budget in 2007.
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