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Apple cements most valuable brand status as UK's giants slide

ebay 12,662 18% -9 65 Honda 12,647 -11% 20 66 Zara ...

No room in the UK: can new retailers succeed on the high street?

the off.' Clicks from bricks The success of pure online retailers, such as ASOS, eBay and Amazon, should not be a deterrent to those looking to open a bricks-and-mortar store, however, according to eBay. A spokeswoman for the auction site insists that 'it is not eBay versus the high street ...

Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast

% 35 34 Sony 9,880 11,356 -13% 36 43 eBay 9,805 8,453 16 ...

Editor's comment: The power behind marketing

vocal about industry issues. 2. ALL HAIL ONLINE AND ECOMMERCE From Gocompare to Asos and eBay ...

Power 100: 100 to 50

at Phones4U is a well-known face on the marketing circuit. 74: MIRIAM LAHAGE - EBAY Auction site eBay has been attempting to establish itself as a style destination over the past 12 months. At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last ...

Marketing Society Marketer of the Year

, including Asos.com, eBay and Mothercare, while a deal with French retail group Carrefour greatly extended ...

Millie's Cookies launches charity X Factor cookies

of the ITV talent search this weekend, to be sold exclusively on eBay for charity....The four limited-edition cookies feature 'The X Factor' finalists One Direction, Matt Cardle, Rebecca Ferguson and Cher Lloyd. People are able to bid for the cookies on eBay, with all proceeds to be split between two charities. 'The X Factor' has nominated armed forces charity Help For Heroes ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

% 43 46 EBAY 8,453 7,350 15% 44 41 GUCCI 8,346 8,182 2 ...

Should companies embrace slang names for their brands?

;} Alex Marks, head of business marketing, Ebay While it got McDonald's some good headlines I think ...

Big brands fail to disclose carbon-emission data

, 122 (54%), increased them in 2008 such as Barclays, Sky and Ebay. Brand Emissions was commissioned ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.