The Week: Brand news - EBay rocked by £30m fine
04 Jul 2008
EBay has been fined EUR38.6 million (£30.6 million) in a French court after 90 per cent of the LVMH-branded items listed on the online auction site were found to be fakes.
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LONDON - Brands seeking to run charity auctions on eBay can now outsource the process to a specialist agency, which has launched following the completion of five pilot projects.
EBay has been fined EUR38.6 million (£30.6 million) in a French court after 90 per cent of the LVMH-branded items listed on the online auction site were found to be fakes.
LONDON - BSkyB has lost its position as the UK's biggest-spending online advertiser, after slashing its digital budget in 2007.
PruHealth, the private medical insurer, has teamed up with eBay to offer policy-holders rewards for buying items from the sporting-goods category of the auction website. The deal is the first of its kind in the UK.
LONDON – Barnardo's is to begin selling off stock on eBay, with those donating getting a slice of the selling price, and is launching a mailing campaign asking people to send their clutter to the charity to raise much-needed funds.
LONDON - EBay has pulled Live 8 auctions on its site after supporters began entering massive bids for tickets, one as high as £10m, as ticket touts attempted to profit from the free tickets.
LONDON - Supporters of Bob Geldof's mission to end world poverty appeared to be sabotaging eBay auctions in an attempt to prevent touts profiting by selling their free tickets on the online auction site.
LONDON – Trading Nation, a service that plans to sell goods on eBay on behalf of people, has appointed direct marketing agency Watson Phillips Norman to handle its launch.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.