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Nectar introduces Gift Horse brand character to promote online discounts

A TV ad created by G2 Joshua introduces the brand character, which is a cuddly toy horse. It directs internet shoppers to Nectar's eShop, where they can use Nectar points to get discounts from over 500 brands including Debenhams, easyJet and eBay. It tells the viewer "not to look a gift horse ...

England's second-fastest sprinter puts himself on eBay

forced to put himself on eBay to find a sponsorship deal to allow him to compete in next year's Olympics....and was part of the GB relay team at the 2011 European Team Championships. He has put himself on eBay with a ...

EBay launches A/W fashion campaign

EBay is unveiling a new campaign to promote autumn/winter season clothes across its Fashion Outlet....the brands you love". EBay s Fashion Outlet launched in April last year, and includes more than 100 ... Lahage, vice-president of fashion for eBay, said: "Our latest campaign showcases the unique fashion offering available on our site. Only on eBay can you get the combination of the biggest brands and the best ...

eBay promotes fashion partners with campaign

House of Fraser, Office and La Redoute are among the brands that will feature in eBay's autumn

Appointment to view: Virgin Media braves the live TV ad challenge

Picturehouse cinema screenings in Clapham, Greenwich and Brixton. Ebay also tried out the live information ...

Cashback site rolls out animated spot

.com, Dell, eBay and Vodafone. The multimillion-pound campaign also includes print and radio ads. Quidco ...

Microsoft's Skype deal could be a game-changer for mobile, say agencies

Friis, using a team of Estonian programmers. EBay bought Skype for $2.6bn in 2005, but then sold ... . EBay's deal was never a success, as it omitted the technology rights underpinning Skype, which were ... signed a few years back with eBay, because Microsoft now gets all the technology. This will add ...

Revolution cover feature: The web gets rules

eBay, Ryanair and BAA. "There is a big difference in the prices you can charge against media ...

EBay redoubles marketing efforts for fashion offering

EBay is rolling out its largest ad campaign to date, to back its Fashion Outlet site offering lower...get by using the online marketplace, rather than the high street. Since eBay launched its Fashion ... you love, direct from the brands you love". Angus McCarey, director of eBay Enterprise, said ... are choosing to shop online at eBay instead of the high street." Fashion is one of eBay's most successful ...

EBay awards eCRM account to Digitaltmw

LONDON - EBay has appointed Digitaltmw, the digital arm of integrated agency Tullo Marshall Warren...The agency will be responsible for producing and trafficking banners on eBay s own site, as well ... , Insighttmw, which will assist eBay with its eCRM and customer database segmentation activity. Alex Moore, head of business development at Digitaltmw, said: EBay has built up a successful business based ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.