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MPG Media Contacts picks up £1m PayPal media task

PayPal, the online payment service owned by eBay, has appointed MPG Media Contacts to handle its £1

Groupon buys data start-up Adku to boost personalisation

Details of the sale remain undisclosed but reports from TechCrunch have valued the acquisition at $10m. Adku already works with major ecommerce sites Amazon and eBay. It was founded a year and a half ago in San Francisco by three former Google engineers. Ajit Varma, co-founder and chief ...

eBay moves to offer automated product recommendations

EBay has acquired recommendations start-up Hunch for a reported sum of $80m (£51m)...., said: "We expect Hunch's technologies to benefit eBay shoppers as they browse and buy, and to bring sellers on eBay new ways to connect the right products with the right customers." EBay did not disclose the value of the deal, but TechCrunch reports it as $80m . The acquisition comes one month after eBay ...

EBay's Marks quits top marketing role

Alex Marks, eBay's head of international business marketing, is leaving the company to set up a...Marks joined eBay Advertising International in April 2009. His new company, Fresh and Frank Consulting, will focus on helping brands make money through digital channels. At eBay, Marks ... on the auction site. Before moving to eBay, Marks was at Microsoft Advertising in the role of head of UK trade ...

EBay launches new mobile service for smartphones

EBay, the world's largest online marketplace, has launched the new version of its mobile site...to buy and sell more conveniently via eBay, on the go. It is based on Netbiscuits and gives users access ... and mobile engineering for eBay Inc, said: "The new mobile site is a major advancement in feature set ... from our mobile website m.ebay.com, to our iPhone, Android and BlackBerry apps. "However, despite us ...

EBay redoubles marketing efforts for fashion offering

EBay is rolling out its largest ad campaign to date, to back its Fashion Outlet site offering lower...get by using the online marketplace, rather than the high street. Since eBay launched its Fashion ... you love, direct from the brands you love". Angus McCarey, director of eBay Enterprise, said ... are choosing to shop online at eBay instead of the high street." Fashion is one of eBay's most successful ...

Carat scoops £2m PayPal media work

Carat, which handles media for PayPal's owner, eBay, won the business in a competitive pitch, following the recent appointment of Krow to handle PayPal's creative account. Media was previously ... for the brand. The first campaign will aim to promote PayPal as a payment option for websites other than eBay ...

Gumtree hires Beta for TV campaign

The account was awarded without a pitch and the incumbent was The Gallery. Gumtree has also previously worked with Albion, which won a branding brief in 2008 off the back of an existing relationship with Gumtree's parent company eBay. The Gumtree website launched in March 2000 in London and now covers more ...

VCCP lands £3m account for property site Zoopla

from Gumtree.com, where was managing director with previous positions at eBay and Unilever. In July ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.