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MPG Media Contacts picks up £1m PayPal media task

PayPal, the online payment service owned by eBay, has appointed MPG Media Contacts to handle its £1

EBay launches A/W fashion campaign

EBay is unveiling a new campaign to promote autumn/winter season clothes across its Fashion Outlet....the brands you love". EBay s Fashion Outlet launched in April last year, and includes more than 100 ... Lahage, vice-president of fashion for eBay, said: "Our latest campaign showcases the unique fashion offering available on our site. Only on eBay can you get the combination of the biggest brands and the best ...

Do advertisers get targeting the over-50s right?

, and do their banking online and bargain shop on eBay. They are also thriving in social media - the over ...

Cashback site rolls out animated spot

.com, Dell, eBay and Vodafone. The multimillion-pound campaign also includes print and radio ads. Quidco ...

Media: Double Standards - Will 2011 be a pivotal year for digital strategies?

exchanges and the success that the likes of Facebook and eBay have seen over the past year. For the majority ...

Media Perspective: We're all wannabe brand consultants in the online age

, share their opinion - from Wikipedia to Amazon to Quora to eBay. YouTube, for instance, lets people ...

Dentsu attempts digital landgrab with AKQA bid

for Burger King, eBay and Vauxhall while at DLKW. ...

Carat scoops £2m PayPal media work

Carat, which handles media for PayPal's owner, eBay, won the business in a competitive pitch, following the recent appointment of Krow to handle PayPal's creative account. Media was previously ... for the brand. The first campaign will aim to promote PayPal as a payment option for websites other than eBay ...

Gumtree hires Beta for TV campaign

The account was awarded without a pitch and the incumbent was The Gallery. Gumtree has also previously worked with Albion, which won a branding brief in 2008 off the back of an existing relationship with Gumtree's parent company eBay. The Gumtree website launched in March 2000 in London and now covers more ...

VCCP lands £3m account for property site Zoopla

from Gumtree.com, where was managing director with previous positions at eBay and Unilever. In July ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.