PRWeek Awards Shortlist 2011
04 Aug 2011 | by PRWeek staff
Master and his School for Robert Young Antiques Shine Communications eBay Fashion Outlet Launch for eBay.co.uk Telefonica UK O2 Indian Soap Star for O2 Marketing Communications: Consumer ...
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The rise of the daily deal phenomenon
10 Aug 2011 | by Ralph Risk
of at least one. Groupon has the highest brand recognition at 56%, followed at a distance by eBay daily ... registration levels (48%), followed by eBay daily deals (19%) and kgbdeals (14%). Only 8% had registered ... registered on a deal site, purchases were most likely to have been made from Groupon (29%) and eBay daily ...
Pottermore frenzy reignites with Magical Quill task
02 Aug 2011 | by Gemma Charles
access has been so high that one registered user has already placed their account on eBay ...
Do advertisers get targeting the over-50s right?
28 Jul 2011 | by Staff
, and do their banking online and bargain shop on eBay. They are also thriving in social media - the over ...
European court rules eBay could be liable for counterfeits
12 Jul 2011 | by Sarah Shearman
The European Court of Justice today gave L'Oréal a partial victory by ruling that eBay and other...The case was first launched by L'Or al in 2007 when it filed related lawsuits against eBay ... complained that eBay "directs its users to goods that infringe trademark law, which are offered for sale ... and Wales referred questions to the European Court of Justice in August 2009, after it ruled that eBay ...
Eight out of 10 brands not ready for mobile
14 Jun 2011 | by John Reynolds
the crowd for the right reasons. Carrington pointed to examples of mobile websites that stood out as eBay ...
Cashback site rolls out animated spot
08 Jun 2011 | by Sarah Shearman
.com, Dell, eBay and Vodafone. The multimillion-pound campaign also includes print and radio ads. Quidco ...
eBay unveils debut UK sport sponsorship
07 Jun 2011 | by John Reynolds
Online auction and shopping site eBay is making its first push into sports sponsorship in the UK...). The team will carry eBay branding on its vehicles. The deal was negotiated by sports agency Generate. The move comes as eBay looks to promote its motoring section. It will activate the partnership through experiential, PR and social media. Andrew Hooks, head of eBay Motors in Europe, said: 'The BTCC is a great fit ...
Sport: Ellington's razor-sharp sponsorship deal
02 Jun 2011 | by Kate Magee
to the publicity, attracting interest beyond eBay. Third City negotiated free use of the Crystal Palace stadium ... in Ellington outside of the eBay auction. One brand, King of Shaves, was judged to be an excellent fit ... . The eBay auction was a clever idea, but I felt that the best part was the media fuss created around ...
Google and Facebook stay top for reach and engagement in April
01 Jun 2011 | by Sarah Shearman
.4 eBay 103,232 12,798 55.7 Amazon Sites 88,237 2,382 14.6 VEVO ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
