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Marketing video report: eBay's Alex von Schirmeister compares UK and Zurich

Alex von Schirmeister, VP of marketing, operations and advertising at eBay Europe talks about...Schirmeister discusses what makes eBay different to other brands and gives his take on the UK office, compared with his base in Zurich. To read the full interview pick up this week s issue of Marketing or read the profile feature online . ...

Profile: Niall O'Keeffe, marketing director at Dixons Retail

, and Tesco and John Lewis remaining flat. Amazon, Asda and eBay all boosted their market shares, although ...

Heston pudding sparks consumer frenzy

on internet auction site eBay . The puddings, which retail at 13.99 each, have attracted bids of 62 (with ...

eBay 'come to think of it' by Goodby, Silverstein & Partners

In an effort to reinvent the online flea market, eBay, Goodby, Silverstein & Partners has come up...The work is supported by magazine executions, digital vignettes and three rich media executions focusing on eBay s core categories, including clothes, home garden and tech products. Video 1: snowboard Video 2: thought Video 3: vest Video 4: little black dress Video 4: camera Video 5 ...

Nectar 'purse' by Joshua G2

Two animated 30-second spots show the Nectar purse flying around a cartoon land, rapidly eating hundreds of Nectar points to create the shapes of objects available from Homebase and eBay, to promote the fact that consumers can now use their Nectar cards at these locations. The comedian Danny Wallace ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.