EBay returns to TV after five-year break
29 Feb 2012 | by Ed Owen
Internet auction site eBay will tomorrow (1 March) launch its first TV campaign since 2007, developed by DDB Tribal Germany and focusing on new as well as used goods.
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EBay has warned Locog about being ready for the "unprecedented demand" that will be placed on mobile networks during the 2012 Games.
Internet auction site eBay will tomorrow (1 March) launch its first TV campaign since 2007, developed by DDB Tribal Germany and focusing on new as well as used goods.
EBay has used the Mobile World Congress to dial up its emphasis on frictionless mobile commerce solutions, including a new partnership with Three.co.uk.
Hewlett Packard has been reduced to clearing its stock of TouchPads, the tablet it launched to rival the iPad, on eBay at a cut-price rate after it failed to sell.
Mole's a fiend for auction sites: in fact, you could call us a Power Buyer - if it's BNWT, we're there. So we were thrilled to think eBay might be hitting the high street
EBay has acquired recommendations start-up Hunch for a reported sum of $80m (£51m).
The public will get their first encounter with eBay sales assistants in December when the brand opens a temporary London store to showcase the range of products that can be bought through its smartphone app.
The European Court's ruling on counterfeit products in the case of L'Oreal v eBay should be welcomed as a step forward by brand owners, write Michael Gardner and Randeep Grewal of Wedlake Bell LLP.
Ebay has reported an 18% jump in net income to $628m in the quarter ending 30 September fuelled by growth in its Paypal and mobile commerce services
Ebay, the ecommerce giant, has tied up with Facebook to make online shopping "more social" and give merchants greater exposure on the social networking site.
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