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Royal Mail 'marketing effectiveness' by Proximity London

Royal Mail is launching a direct mail campaign to promote its new Insight Tool, driven by eBay

eBay 'come to think of it' by Goodby, Silverstein & Partners

In an effort to reinvent the online flea market, eBay, Goodby, Silverstein & Partners has come up...The work is supported by magazine executions, digital vignettes and three rich media executions focusing on eBay s core categories, including clothes, home garden and tech products. Video 1: snowboard Video 2: thought Video 3: vest Video 4: little black dress Video 4: camera Video 5 ...

Nectar 'purse' by Joshua G2

Two animated 30-second spots show the Nectar purse flying around a cartoon land, rapidly eating hundreds of Nectar points to create the shapes of objects available from Homebase and eBay, to promote the fact that consumers can now use their Nectar cards at these locations. The comedian Danny Wallace ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.