Why seasonal advertising this year doesn't have the X-mas factor
20 Dec 2011 | by Deborah McCrudden
, but judging from the re-sales of Heston s latest orange-centred pudding on eBay, it is already proving a ...
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EBay returns to TV after five-year break
29 Feb 2012 | by Ed Owen
Internet auction site eBay will tomorrow (1 March) launch its first TV campaign since 2007...Using the tagline, "EBay: your shopping universe", ads will showcase the site as a one-stop-shop to find more than 30 million items for sale at any one time, and will run throughout March. EBay would not reveal the value of the campaign. EBay claims 60% of its sales are not auctions, but new items bought ...
And in the real world... M&S, Ebay, Nokia, GM and more
02 Sep 2009 | by Kate Nettleton
Ebay yesterday agreed to sell 65 per cent of its Skype shares to a group of private investors ...
Ebay boosts ad sales team with appointment of Rob Bassett
17 Aug 2009 | by Ian Darby
LONDON - EBay Advertising has appointed Rob Bassett to the new role of head of integrated...Bassett will focus on working with advertisers on building campaigns around the eBay buying and selling experience. He joins eBay from Titan Outdoor where he was group head of sales, and has also ... . EBay s sell to major advertisers, which already include Royal Mail and Mercedes-Benz, involves its ...
And in the real world... British Gas, Nintendo, Volkswagen and more
31 Jul 2009 | by Matt Williams
during July. Source: Daily Mail EBay has admitted that its plans to float its Skype internet telephone ...
Agencies line up for eBay pan-Euro DM
25 Mar 2009 | by Matt Williams
LONDON - EBay is reviewing the agency arrangements for its pan-European direct marketing account....and Mortierbrigade in Belgium. Last month, eBay called a pitch to consolidate its 22 million pan-European above-the-line business into one agency. EBay is also expected to review its UK media account this year. It is currently ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
