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Digital Report: Keep your affiliates onside

partner, including eBay, Play.com and Amazon have now become a core part of the overall Nectar programme,' she says. 'As a result, eBay was a significant part of our above-the-line promotion through TV ...

Christmas campaign positions Ebay as low-cost gift alternative

LONDON - Ebay is launching its Christmas campaign, worth an estimated £1.2m, on 14 November.... It focuses on Ebay's unused products section, purchased instantly through its 'buy it now' function, which it believes are more suitable for Christmas shoppers. Ebay's decision to emphasise the value of its ... in particular to be better value on Ebay. The company is also planning events in key shopping locations ...

Andrew Walmsley on Digital: Ensuring Christmas cheer

ONLINE - The two most popular online retailers in November and December 2007 were eBay and Amazon ... period. While eBay was Christmas 2007's most popular web retailer, its average unique monthly audience ...

Tiscali integrates Kelkoo in shopping portal to pull cash-strapped consumers

month and has long-term partnerships with Marks Spencer, eBay and Which?, as well as seasonal shopping ...

The impact of Google's first 10 years on marketing

of the UK search market in June 2008, handling 2916m searches. EBay was its nearest rival with a 5.5% share ...

Power 100: Next Generation 2008

world, via a stint at eBay, Whittington joined Apple where she worked on the launch of iTunes ...

Loans firm and eBay overtake Sky at top of 100 biggest online spenders

Figures compiled exclusively for Marketing by Nielsen Media Research revealed that the broadcaster reduced its web spend by 18.7% year on year to 15.7m. In contrast, Personal Loan Express increased its digital budget to 28.5m, up 72% year on year, making it the UK s top-spending brand online; eBay moved ...

Marketing's Adwatch of the Year 2007

of the year (most notably eBay, Iceland and Sheilas Wheels) have achieved sensational standout on relatively ...

Editorial: Brands suffer BOGOF delusion

. Every day low pricing, bulk discounts, fast fashion, online price comparisons and eBay auctions have all ...

Digital brief: Domino's Pizza launches online ad campaign

Domino's Pizza has launched an online advertising campaign to drive consumers to a branded eBay

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.