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EBay talks up positioning as platform for brands

EBay is more than a just an ecommerce auction site, according to Yann Depoys, the company's head...conference in London this week, Depoys talked up eBay s ongoing repositioning as a platform for brands ... site, the eBay Advertising division was now an integral part of the business. He said that while other ecommerce sites, such as Amazon, had the reach of eBay, they did not have the same level ...

Facebook revealed as most searched-for brand in 2010

to the market share of visits, closely followed by YouTube and eBay. Twice a year, Experian Hitwise ranks ... Facebook 2 YouTube 3 eBay 4 Amazon 5 Argos ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.